Visionary Eye Care.™

The laser revolutionized LASIK surgery. Associates in Ophthalmology is among the few practices in the country, and the only in its market area, to offer this new technology. We wanted to make a bold announcement to solidify the practice’s leadership position and launch this new, life-changing service in an aggressive way. Here’s how we did it.

What they said

We made a big investment in this technology, as well as the marketing of the new service. The phones are ringing; we are seeing new patients and existing patients are selecting laser surgery. Catalyst took the time to understand our business and our goals in introducing the new technology. Their creative team nailed it and the message was exactly what we envisioned.

Michael J. Lutz, COO

Marketing services Catalyst Advertising provided

  • Market Research
  • Strategic Planning
  • Concept Development
  • Media Planning & Buying
  • TV, Radio, Print, Online, Out of-Home, e-marketing, SEO, Social Media, Collateral, POS
  • Publicity & Media Relations



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