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It Pays to Go Novum™

Novum is a leading clinical research company that has helped pharmaceutical companies world-wide successfully bring generic medications to market for more than 40 years. The problem? Their image and brand was generic, too. With a newly invigorated mission and management team, Novum was looking for a brand that would speak with authority to the industry and also appeal to potential study participants. Here’s how we did exactly that.

Promotional videos

What they said

Initially, we just wanted to get our two websites updated and redesigned. Honestly, we did not think we needed an ongoing relationship with an ad agency. It quickly became clear that we found a true partner in Catalyst. A partner that looked beyond the work at hand and helped us think strategically about marketing the two sides of our business.

Gabrielle Proffitt, Marketing Manager

Marketing services that Catalyst provided

  • Brand Identity Development
  • Website Design
  • Advertising
  • Search Marketing
  • Social Media
  • Media Planning & Buying
  • Public Relations
  • Collateral Production



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