Treasured For Generations™
American Hardwoods is the advocacy organization for the promotion of American-grown hardwoods. The group serves the architect, builder, designer and homeowner markets throughout the United States. The objective of this project was to encourage professionals to specify American-grown hardwoods in the projects they design and build. Our strategy was the development of the American Hardwood Species Guide Mobile APP. Tactically, we used a combination of direct mail, email and print ads to promote downloads of the APP.