Today, truly powerful brands go a step further, and become aspirational. Consumers buy or use certain brands because the brand feeds into a value system that makes consumers feel better about themselves. The brand is perceived as delivering benefits beyond the merely functional. Great brands succeed on the strength of the emotions that consumers bring to the brand. These emotions result in consumers supporting and promoting the brand through consumer word-of-mouth and a positive media image.
Authentic, reliable, trustworthy. Three strong brand attributes every company desires. But, linking these attributes to a product or service demands that we carry out an exhaustive, often painful process. A process that will ultimately lift the image of an entire company. And the work starts with you, the client. You have the answers, we have the questions, and together we uncover the essence of your brand. Then we transform that understanding into a memorable and ultimately recognizable brand.
Catalyst Advertising strives to build strong brands for its clients and not just produce another product name and slick logo. We do this methodically by first understanding your marketplace and the unique selling proposition your product has that will compel consumers to act. Here’s how:
Creative Brief * Name Generation * Brand Mood * Logo Design * Brand Image Testing * Brand Asset Application * Graphic Standards