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To attract the right audience, we first gain a command of the marketing landscape. We want to know the business objectives in relationship to the brand development. What is the marketing mix? Who is the target audience — not just demographically, but their buying habits, perceptions and beliefs? We need to know what other products closely parallel what we offer, and more.
Here, we use all we’ve learned to develop a brand message and look that communicates the value proposition. Sounds impressive, right? Simply put, we write some thought provoking copy and pair it with some really cool imagery to persuade our target audience that this is a strong brand they can trust.
It’s time to sell. Based on the priority of need and budget, we build and implement a marketing communications initiative. A perfect storm of online, print, broadcast, out-of-home and more to rain down our message on the perfect audience.
