We know our place. In the grand scheme of so-called “marketing,” here’s where we fit in:
The process of getting and keeping customers
2. Market Planning:
Examination of the classic 4 P’s
- Promotion (AKA: Marketing Communications)
3. Marketing Communications
(THIS IS WHAT WE DO)
Public Relations – the Credibility Factor. An implied endorsement by the media in which we get you exposure.
Advertising – The Awareness Generator. The 2x4 of marketing we use (both off-line and on-line) because Awareness = Market Share.
Sales Promotion – The Surge and Support. The in-the-trenches guerilla warfare of channel marketing that fosters relationships and engagement.
Okay, it may not be proprietary because it is based in common sense, but there is a method to our madness. Here it is.