1. What are your billings? - None of your business. We are privately held. Only the partners and our accountant know. But to give you an idea of our size, we have clients that spend nearly $1,000,000 annually and those that may only have a budget of $1,000.

  2. Who’s your biggest client? - You are. That’s no BS. We treat every client like they’re our only client. Don’t buy that? Ask them. They’ll tell you. (Office Depot was a pretty big one and the local flower shop was, well, the local flower shop.)

  3. How many people do you have? - What day is it? Usually there are seven of us, but we have a bunch of really talented partners that give us all the firepower needed for any assignment.

  4. How are you compensated? - We used to say, “Just like your other counselors – your attorney or accountant.” Truth is, we are more like the plumber. We charge for time and materials.

  5. What about media commissions? - We like them and you should, too. We apply any commissions against our fees. The days of living off 15% are long gone.

  6. Are you a full service agency? - Yes and no. It depends on what your needs are. We’d love to do all your work, but we are also more than willing to just chop wood if you want to pay us for that.

  7. Who makes the final decision on the creative? - You dear client are the ultimate arbiter, but if you are looking for a yes-man, you came to the wrong place. We make sure you get what you need, but sometimes it may not be what you want. You hired us. Trust us.

  8. How do you determine the ROI? - We have proprietary metrics for this. You spend X and you get Y in return
    (Y = more than X). How about qualitative and quantitative research? Not enough room here to explain more.

  9. Can you really service us from Pittsburgh? - With our new fax machine, we can service any account with a phone number. Seriously, it’s 2012. We have the technology. And we still like the old-fashioned road trip.

  10. Who will we deal with at the agency? - The owners. You deserve to deal with the guys who have a vested interest. Mark and Jim will make sure things get done and done right. 24/7.